How to use speaking to build – or even start – your business
I’ve been reflecting on my first year in business, when I felt like I didn’t really know what I was doing most of the time because everything was brand new. I’d come from the media and then a corporate job, and had never had a business before. One of my strategies was simply to get known by as many people as possible. I knew I needed to put myself out there. I went to lots of networking events and had coffee meetings with all sorts of people. And I did lots of FREE speaking engagements. I did nearly 50 speaking engagements in my first year of business, gained clients from 95% of those talks, and achieved a six-figure income.
