Don’t feed us more junk food
Loaves and Fishes This is not the age of information. This is not the age of information. Forget the news, and the radio, and the blurred screen. This is the time of loaves and fishes. People are hungry, and one good word is bread for a thousand. ~ David Whyte Society is fed a steady […]
Never Call Back By The Deadline
Most media trainers will tell you that you must call back a journalist before his deadline. They’re right. And, that’s poor advice. If a reporter rings you at 9.30am, tells you his deadline is 4pm, and you get back to him with the information he needs at 3.15pm … you’re in trouble. By then, he’s […]
