12 April 2016
How to use your talks to get more clients (and not feel like vomiting)
This is NOT a video about how much money you’re leaving on the table (yucky marketing talk) if you don’t use your talks to sell. This IS a video about how many more people you can help with all the goodness you have to offer, if you can find a way to speak that feels natural and comfortable for you and your audiences. This applies to EVERYONE who speaks, by the way, even if you think you’re not trying to sell anything (you’re wrong). Oh, and this is also a video about one of the biggest mistakes I’ve made that guarantees I lose power and connection with my audiences. I bet you do this too.
05 April 2016
How to use speaking to build – or even start – your business
I’ve been reflecting on my first year in business, when I felt like I didn’t really know what I was doing most of the time because everything was brand new. I’d come from the media and then a corporate job, and had never had a business before. One of my strategies was simply to get known by as many people as possible. I knew I needed to put myself out there. I went to lots of networking events and had coffee meetings with all sorts of people. And I did lots of FREE speaking engagements. I did nearly 50 speaking engagements in my first year of business, gained clients from 95% of those talks, and achieved a six-figure income.
29 March 2016
How to make your audiences care (and get results)
One of the big problems I see for so many speakers is they don’t know how to make their audiences care about what they’re saying. If they organise the speaking event themselves, they go to enormous effort to get bums on seats. They carefully craft their signature talk, do all the marketing – usually for weeks and weeks, and then, when it comes to the speaking part, they deliver their talk in such a way that it doesn’t pack a punch, build trust, or get new clients.